product line

product line
1) эк. товарная [продуктовая\] линия (группа взаимосвязанных товаров, выпускаемых данным производителем под определенным названием и торговой маркой; напр., серия дополняющих друг друга косметических средств)
Syn:
See:
2) марк. ассортиментная группа
Syn:

* * *
группа взаимосвязанных товаров (напр., видов косметики), выпускаемых данным производителем.
* * *
Маркетинг
линия изделий
группа тесно связанных между собой изделий, реализуемых на рынке одной компанией

Англо-русский экономический словарь.

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Смотреть что такое "product line" в других словарях:

  • product line — ➔ line * * * product line UK US noun [C] (also line, also product range) MARKETING, COMMERCE ► a range of similar products or services that are sold by the same company, with different features and different prices: »Apple s iPod is a very… …   Financial and business terms

  • product line — product lines N COUNT A product line is a group of related products produced by one manufacturer, for example products that are intended to be used for similar purposes or to be sold in similar types of shops. [BUSINESS] A well known UK… …   English dictionary

  • Product Line — A group of related products manufactured by a single company. For example, a cosmetic company s makeup product line might include foundation, concealer, powder, blush, eyeliner, eyeshadow, mascara and lipstick products that are all closely… …   Investment dictionary

  • product line extension — UK US noun (also line extension, also category extension) MARKETING, COMMERCE ► [C or U] (also product line stretching) the addition of a product or service with different features, sizes, prices, etc., to an existing range of products: »The… …   Financial and business terms

  • product line stretching — ➔ line stretching * * * product line stretching UK US noun [U] MARKETING, COMMERCE ► PRODUCT LINE EXTENSION(Cf. ↑product line extension) …   Financial and business terms

  • product line manager — UK US noun [C] MARKETING, COMMERCE ► CATEGORY MANAGER(Cf. ↑category manager) …   Financial and business terms

  • Product line extensions — A product line extension is the use of an established product’s brand name for a new item in the same product category. ee also*brand *brand management *marketing *product management *Product lining …   Wikipedia

  • product-line filling — Increasing the product line by adding more items within the existing range of products. Compare product line stretching …   Big dictionary of business and management

  • product-line pricing — Setting the price steps between various products in a product line, based on differences in costs of manufacture between the products, competitors prices, and how customers evaluate the different features in the product line …   Big dictionary of business and management

  • product-line stretching — Increasing the product line by lengthening it beyond its current range. Compare product line filling …   Big dictionary of business and management

  • product line — noun a particular kind of product or merchandise a nice line of shoes • Syn: ↑line, ↑line of products, ↑line of merchandise, ↑business line, ↑line of business • Hypernyms: ↑merchandise, ↑ …   Useful english dictionary


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